Shopify (ticker: SHOP) stock gained on Wednesday after news of a plan that would simplify how its customers are able to sell their products on Twitter (ticker: TWTTR) was released.
Today marks the first day on which Shopify’s merchants in the U.S will be able to download and utilize the Twitter sales channel app from Shopify’s app store. With Twitter’s shopping manager, merchants will be able to automatically sync their inventories, and highlight their products at the “front and centre” of their Twitter profiles, according to Justin Hoang and Denise Teng of Twitter Business.
Trixie Cosmetics, a Californian makeup brand that boasts about being a cosmetics brand that tests its products on drag queens, not animals, was the first Shopify merchant to test this “Sell Where You Tweet” service.
Shopify has welcomed the Twitter partnership. “Twitter is where conversations happen, and the connection between conversations and commerce is vital,” said Amir Kabbara, the company’s director of product.
Investors in Shopify seem enthusiastic about the partnership. The stock climbed 3.3% today, while Twitter dropped 0.9%. The Nasdaq Composite dropped 0.2%.
Twitter also hinted that there might be more eCommerce partnerships down the pipeline.
“We’re excited about how this partnership strengthens the foundation of our Twitter shopping ecosystem,” reads the press release. “you’ll hear more from us on how we plan to better support merchants and shoppers on Twitter and expand support globally.”