Written by Norman Isaac Mwambazi

GameStop turns Amazon into recruitment pool, hires its executive Elliot Wilke as Chief Growth Officer

GameStop, which greatly benefitted from the Reddit-inspired retail trading frenzy in January this year that led to the skyrocketing of …

GameStop, which greatly benefitted from the Reddit-inspired retail trading frenzy in January this year that led to the skyrocketing of its stock, has announced the hiring of Elliot Wilke as Chief Growth Officer (CGO).

Wilke, who has been the head of the Fresh Stores business at retail giant Amazon for nearly seven years, will oversee growth strategies and marketing at GameStop.

Wilke will join a group of former top Amazon executives like Jenna Owens who was named Chief Operating Officer (COO) earlier this month, and Matt Francis who was named as GameStop’s first-ever Chief Technology Officer (CTO). At Amazon, Owens and Francis were head of multi-channel fulfilment and distribution, and engineering team at Amazon Web Services respectively.

Away from Amazon, GameStop has also picked up two executives from online pet food retailer Chewy.com namely; Andrea Wolfe and Tom Peterson to lead the company’s brand development and merchandising respectively.

These appointments are intended to fill up positions left by eight directors who retired at the company’s Annual General Meeting (AGM) held in … this year and two other executives Frank Hamlin (Chief Customer Officer) and Jim Bell (Chief Financial Officer) who left the company recently.

Earlier this month, GameStop had announced the formation of a three-member committee chaired by shareholder Ryan Cohen, which is responsible for the moves leading to a re-jigging of the company’s leadership. Cohen is in charge of the video game retailer’s e-commerce pivot.

GameStop is in the process of changing its business model from the brick-and-mortar retailer model to an e-commerce business. The company believes this shift will enable it to compete with large-scale retailers like Walmart Inc. and Target Corporation as well as big tech companies like Microsoft and Sony.

Who is Elliot Wilke?

Elliot Wilke brings nearly two decades of branding, consumer goods, and e-commerce experience to GameStop. As earlier mentioned, he joins from Amazon, where he spent the past seven years holding a variety of senior roles across segments such as Amazon Fresh, Prime Pantry and Worldwide Private Brands.

He began his career at Proctor & Gamble and spent more than a decade in brand manager and marketing roles of increasing responsibility.

At GameStop, he will oversee growth strategies and marketing, with a focus on increasing customer loyalty and growing the reach of PowerUp Rewards and Game Informer. He will also work with other leaders on initiatives that include expanding the Company’s use of customer insights and metrics to optimize channel marketing.