Written by Brenda Nakalema

Kim Kardashian On Wall Street

Kim Kardashian, the celebrity businesswoman, and reality show TV star, is teaming up with Jay Sammons, a former Carlyle Group …

Kim Kardashian, the celebrity businesswoman, and reality show TV star, is teaming up with Jay Sammons, a former Carlyle Group (ticker: CG) executive, to launch private equity firm SKKY partners.

The firm plans to make control and minority investments in sectors including consumer products, digital and e-commerce, consumer media and entertainment, hospitality, and luxury.

“I’m excited to launch SKKY Partners to invest in the next generation of consumer brands, leveraging my experience founding and building global businesses and partnering with innovative companies to help them grow,” said Kardashian.

Kim Kardashian has chosen a worthy partner in the venture as Sammons is a well-known investor with over 16 years of experience, the bulk of which was spent at Carlyle, where he was most recently global head of consumer, media, and retail. His most notable investments were beats by Dre and streetwear brand Supreme.

For her contribution to the deal, Kim will utilise her extensive business experience to drive investment opportunities, develop the team, and create value in the portfolio. Sammons will manage the day-to-day operations, including originating investment opportunities, managing the team, and driving portfolio performance. As expected, Kim’s mother won’t be far from the business opportunity; she’ll help identify and pursue different investment opportunities.

Kim Kardashian rose to fame on the back of her family’s hit reality show “Keeping up with the Kardashians.” She also has a shapewear line, SKIMS, which is currently valued at roughly $3.2 billion, and a skincare label, SKKN, by KIM.

Amongst Hollywood’s elite, Kim isn’t the only one who’s turned her attention to private equity and venture-capital investing. Ashton Kutcher, who starred in “That 70s show,” is a general partner at Sound Ventures, and rap icon Snoop Dog co-founded venture firm Casa Verde Capital. Gwyneth Paltrow, a founder and CEO of wellness brand Goop has also personally invested in 15 companies.


This might also interest you: